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Monday, May 02, 2005

Book Review : *Blink*

Finished reading Blink last week. The verdict? Same as that of The Tipping Point. Malcolm Gladwell has the tendency to introduce a certain topic in his books, which is quite new and interesting. But he fails to follow up on how we can make the book useful in some way. Blink explains the ability of some people to make snap instinctive decisions in certain situations which they themselves cannot clearly explain. The book starts on a promising note, but then the author wanders off track and the book just becomes a collection of interesting but non-useful anecdotes of how people have used the blink phenomenon.
In the latter half of the book, the author goes on the opposite side describing how making instantaneous judgements can result in bad outcomes (The Diallo incident). So the reader feels confused at the end of the book as to whether the author is supporting or opposing making snap decisions.
The book gave an insight on quick thinking, which was - similar to the Tipping Point - a relatively new topic for me. Thus I found the book interesting. I had picked up the book thinking it would help me in removing my procrastination and making quicker decisions. Guess I'll have to find another book for that. Still I give the book a .....*blink* 4 out of 5.

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